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Camera movement can play in big role in how you want your scene to feel like and what you want your audience to feel. If you want them to feel uneasy and have a sense of danger, you might have a shaky camera. If you have watched any of the Bourne movies, you will notice that almost every shot is shaky. It gives a sense of danger and action. If you want to drop the audience in the world and perspective of your actor, you will probably pan down from the sky to your actor. Since we just got the DJI Ronin, it will allow you to add a lot more movement into your shots. If you want to show that your actor is surveying his surroundings and show the calm before the storm, you will probably do a 360 Reveal where you have your actor stand in the middle and move the camera around them. Or you might use a zoom onto an object to make the audience pay more attention to it. A close up is a very powerful tool so dont abuse it and use it just to make a sequence. If you want to reveal something that wasn't originally in the frame, you might use a pan or maybe a slider shot. If you use it correctly, you can achieve a surprised feeling. Camera movement is just one of many things to add more to your shots.
Another thing that add more emotion to your shots is the lighting. I’m not just talking about actually LED lights, I am also referring to the time of day that you film. The time of day that you film will express more emotion. Most of us will tend to film things that take place during the middle of the day when the sun is high up and there’s enough light. But what happens if you push your filming to the last hour before sunset or one hour after sunrise? You will get a more relaxed feeling. You won’t have so much harsh lighting as you would get when you film in the middle of the day. Sometimes you will get this nicely backlit shots where the sun will outline your actor. You could even get some cool silhouette shots. But then, it also depends on the tone of the scene. Maybe you might want the harsh lighting. It all depends on what you want. Another way to make some of your shots cool is to practice lights. Practicals are light sources that you can see in the frame. An example would be a lamp on a desk. That lamp would be visible in the frame and would be providing most of the light. Personally, I really like the look that you get from using one main light source. Whether it's a lamp or the sun, lighting plays one of the largest roles in cinematography.
The last thing I would like to talk about would be color grading. Color grading is editing the footage to give it a certain look or mood. The overall color grade of your film will give off a certain vibe toward your audience. For example, if you compare the old Superman movie to the new Superman movie, you will notice the difference in color tone. In the old superman, the colors are vibrant and colorful giving off a very heroic and friendly atmosphere and in the new movie, the colors are desaturated and dark giving off a very uneasy feeling. Colors can also intensify the mood. In scary movies, colors tend to be dark and ominous. But then when you take those colors and make it bright and vibrant, it subconsciously makes the audience more afraid. Color can also portray weather. If you want it to look cold, you might put in a blue tint and if you want it to look warm, you might add an orange-yellowish tint. Colors can be used to tell the audience how to feel about the scene.
All these things can be used to make your video a lot better and can improve the overall look of your video. Check out some of the videos that talk more about cinematography.